Encyclopedia / SEO & GEO

Structured data (JSON-LD)

Machine-readable facts about the page, in schema.org vocabulary.

Instead of leaving machines to infer 'this is a person who works at X', you state it. Person, Organization, Article, Product, FAQPage and BreadcrumbList can earn rich results, and they give AI systems facts they can parse reliably. sameAs links connect your site to your other profiles.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Ada Park",
  "jobTitle": "Product designer",
  "sameAs": ["https://linkedin.com/in/adapark"]
}
</script>

Related terms

GEO (generative engine optimization) <head> Search Console

Where it shows up in a page load

  1. Step 11: Meanwhile: the crawlers. Googlebot and AI crawlers make the same trip. They read robots.txt and the sitemap, fetch each page and read the head (title, description, canonical, structured data) and the content. That is everything search results and AI answers have to work with, so SEO and GEO start with the website itself.

Watch the full request journey →

More in SEO & GEO

How search engines and AI systems find, read and describe the site.

Title tag Meta description Canonical URL Robots meta / noindex robots.txt Sitemap Open Graph & social cards Core Web Vitals Internal links Backlinks Search Console GEO (generative engine optimization) llms.txt

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